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Puma Thunder SPECTRA

The New Puma Thunder Spectra

Inspired by the human anatomy, the Thunder Spectra Sneakers feature distinctive athletic shapes and additional structure thanks to the moulded TPU laid over the premium mesh and nubuck for an unmistakable rib cage effect. A comfortable IMEVA midsole keeps these sneakers lightweight and comfortable on the foot. The exaggerated tooling, blown-up proportions and loud colour blocking make these sneakers just as stylish as they are functional.

This is a counter-movement. A new era of sports fashion. This is Thunder Spectra. It takes an unconventional approach to design that breaks focus and commands attention. It’s loud with color blocking, material mixes, and bright accents. It’s packing the power of a storm. Meet the Puma Thunder SPECTRA Sneaker.

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Puma RS-0 Re-Invention

Puma RS-0 Re-Invention Sneakers

First developed in 1987, the PUMA Running System, or “RS”, model has continually evolved, and is now entering the realm of casual wear. For 2018, PUMA gives the RS a future-retro makeover with a totally new model that draws inspiration from the past and lives in the future. This introduction model shows what “next” means for PUMA, while the green hue is a cue taken from PUMA’s Archive Green in its future form.

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SUEDE HYPER EMBELLISHED

SUEDE HYPER EMBELLISHED WOMEN'S SNEAKERS.

Celebrate 50 years of iconic street style with a special edition of the shoe that made the PUMA name, The Suede. With all the hallmarks of the classic version, including a suede upper and the famous narrow tooling, this iteration adds thin, shiny laces and floral PUMA Formstrip embroidery for extra feminine flair.

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Adidas ARKYN

AN ULTRA-MODERN STREETWEAR SHOE BASED ON THE ARCHIVES.

Inspired by vintage running styles, the Arkyn adds a modern shape and playful touches. These shoes are made of lightweight unlined mesh with a soft collar. Designed slim and built stretchy for a comfortable, sock-like fit. Distinctive Boost midsole Boost is our most responsive cushioning ever Details inspired by running style A neoprene heel and smooth welded TPU accents add a sporty tech look.

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PUMA FENTY AVID by Rihanna

Rihanna returns as creative director for the latest FENTY PUMA by Rihanna collection.

Beachy and badass, it’s a vibrant, unexpected mashup of high fashion, extreme sport, and beachwear. Masculine motocross gear meets laced-up lingerie. Sporty silhouettes collide with sexy, skintight swimwear.

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PUMA X HAN

PUMA X HAN

Simplicity and functionality are cornerstones of Scandinavian design, and Han Kjøbenhavn takes them to an extraordinary place. Founding partners Jannik Davidsen and Tim Hancock innovate with classic vintage workwear and a fondness for their stomping ground of Copenhagen, Denmark. For this collection, they channeled their upbringing, local sports, and suburban architecture for inspiration. Their goal was to surprise. Apparel uses unexpected material mixes such as rayon, jersey, and twill. Footwear serves up bright muted colors that are simultaneously fresh and nostalgic. Finally, light, checkered wool pays homage to the iconic trench coats worn at their local football stadium.

Despite the long sleeve tee being a basic essential in every wardrobe, it takes real design talent to create a humble T-shirt which stands out from the crowd. With its luxuriously soft piqué quality and random logo placement, Han Kjøbenhavn has succeeded in producing a core piece as surprising in its detail as it is timeless.

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Your Sneaker Club members Card

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The New Adidas DEERUPT

The New Adidas DEERUPT, Disruptively Simple.

Launch Date: 22/03

The Deerupt is adidas Originals’ latest sneaker silhouette, and a new lifestyle option that is being freshly introduced this year.

The name is a rough portmanteau of disrupt and erupt, but the design itself takes mainly from vintage running styles, more specifically the adidas Marathon. adidas invited us into their infamous archive for a hands-on experience, where we looked at the real inspiration behind the brand’s contemporary approach to design, and spoke with the designers of the Deerupt.

The brand’s namesake, Adolf “Adi” Dassler,” passed away in 1978, and the Marathon trainer is actually one of the last shoes that Adi himself was involved in developing. The shoe came to market one year later, in 1979, featuring a signature mesh support structure on the midsole, which was intended to achieve uniform compression and rebound and inspired the creation of the new Deerupt.

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FENTY PUMA by Rihanna

Rihanna returns as creative director for the latest FENTY PUMA by Rihanna collection.

Beachy and badass, it’s a vibrant, unexpected mashup of high fashion, extreme sport, and beachwear. Masculine motocross gear meets laced-up lingerie. Sporty silhouettes collide with sexy, skintight swimwear.

And summer vibes are in full effect with bold branding, daredevil detailing, and splashes of neon.

It’s a collection that’s born to ride – and ready to make waves.

#FENTYxPUMA

Spring is coming!

The New Spring Collection has arrived!

Spring is almost here and the new collection is ready for you.
Get your new spring Sneakers in store or online.

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Puma x Shantell Martin

Puma links up with internationally- acclaimed British-born and New York-based visual artist, Shantell Martin to release the Puma x Shantell Martin Collection.

Martin is known for her stream-of-consciousness drawings and light projections. She combines the whimsical and autobiographical, bridging the gap between fine art, performance art, and everyday life. That said, the Puma x Shantell Martin Collection is heavily influenced by her style. Premium materials, crisp monochromatic looks, and intricate details can be spotted on all the pieces from the collection.

Shantell Martin said: “I had a lot of fun collaborating with PUMA on our new collection for Spring Summer ‘18. It was cool being able to apply my artistic DNA to iconic PUMA silhouettes, but what I particularly loved about the project was hiding little messages throughout the product offering to make something truly unique.”

The Puma x Shantell Martin Leadcat is customizable with four detachable leather straps, each with its own unique graphic.

Get your pair here.

Hello Kitty meets Puma Suede

For over 40 years, fans have been smitten by Hello Kitty. She may only be as tall as five apples and weighs the same as three, but her influence spans the world over, gracing all things ‘kawaii’ since she first debuted in Japan in 1974. The PUMA Suede born in 1968 has long established its iconic status with roots in sport and relevance in the sneaker world. Both Hello Kitty and the PUMA Suede are certified pop cultural icons #ForAllTime.

How else can you explain a multi-billion dollar brand built largely on word of mouth? Hello Kitty is for  fans of all ages, making her the perfect addition to the Suede’s 50th Anniversary.

Everything about the collection, from the red bow-toms to her milk bottle icon, pays homage to Hello Kitty, the little girl from London who loves fresh-baked cookies and Mama’s apple pie. Bold colors, cheeky graphics and fun, intricate details make this offering uniquely endearing.

We’ve seen the Suede get funky, fresh, chic and sporty. Now, we see the silhouette at its cutest. The PUMA x Hello Kitty Suede Classic toebox, tongue, laces, heel and Formstripe are a radiant red, popping against a Hello Kitty pattern and a chunky white sole. A notable detail includes the red bow-toms that showcase Hello Kitty’s signature bow, beaming through translucent outsoles. The PUMA x Hello Kitty Suede Classic shoes are available in adult and junior, pre-school and infant sizes.

Apparel pieces round out the PUMA x Hello Kitty capsule collection. The PUMA x Hello Kitty Tee in white with the collab logo is all charm, while a red-white T7 set is peak adorable. The PUMA x Hello Kitty T7 Hoodie in red features the iconic 7cm stripe along the shoulder and arms with the trademark logo on the front and back. The PUMA x Hello Kitty Pants, also Red with the T7 stripe, feature a small Hello Kitty icon on the front right leg and her classic milk bottle icon on the back of the left hip.

A nod to Sanrio’s “small gift, big smile” philosophy, the capsule collection also features supercute coordinating accessories like the Red-White PUMA x Hello Kitty Backpack and Gym Sack with an unforgettable collab logo and the PUMA x Hello Kitty Cap with a red translucent bill.

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